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With more than 35 years in the industry, over 500 searches completed, and a track record of 98% successful completions for retained searches since 2001, JJ&A’s track record of excellence is rooted in the California marketplace with technology and media entrepreneurs.

Jim Jonassen


Named three times to the Los Angeles Business Journal’s Top 25 People in High Technology.

The secret to Jim’s success in his twenty-five years as a recruiter in the California market is that Jim has been a successful entrepreneur. He doesn’t just talk the talk—he has walked in his clients’ shoes. In addition to having personally led over 500 searches in his career, he also founded and built two successful software companies, leading one through acquisition and IPO, and the other to ongoing profitability.

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Nelson Smith


Nelson brings ten years of experience exclusively recruiting for venture-backed technology companies in Northern and Southern California. He co-founded and managed a Bay Area-based firm focused on sales, technical, and management searches that grew from startup to $1M+ revenues in its first year. Throughout his recruiting career, he has helped numerous early-stage companies build both their executive management teams as well as sales & engineering organizations.

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Danny Corral

Head of Research

Daniel Corral is responsible for the day to day research activities. In his capacity, Daniel is responsible for tracking market trends, customizing eco-systems across multiple industries and sectors for clients, analyzing and evaluating prospect opportunities and heading all research efforts on the candidate side. Daniel is also responsible for internal operations – making sure Jim Jonassen and Associates is working smarter and faster.

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Sherry Welton

Executive Assistant

Sherry Welton brings close to 20 years experience in search firm office management to the JJ&A team. Her daily responsibilities run the gamut - from research and project organization to coordinating travel and meetings for JJ&A executives and clients and organizing client interviews.

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